Joel's clients include:

  • US Energy Logo
  • Camden Logo
  • Milestone Management Logo
  • Greystar Logo
  • Medtronic Logo
  • Matrix Logo
  • Baylor Logo
  • Ernst Young Logo
  • ADP Logo
  • Centex Logo
  • Frito Lay Logo
  • HR Southwest Logo
  • PPAI Logo
  • FICP Logo
  • Padres Logo
  • Sonic Logo
  • GSK Logo
  • KPMG Logo
  • NTA Logo
  • Allstate Logo
  • ATT Logo
  • Samsung Logo
  • JCPenny Logo
  • InOUT Burger Logo
  • Omni Hotel Logo
  • Aflac Logo
  • US Bank Logo
  • Fijitsu Logo
  • Wells Fargo Logo
  • Walmart Logo
  • Microsoft Logo

Make the Right Choice

Creating a Positive, Innovative, and Productive Work Life.

Joel Zeff creates energy. His spontaneous humor and insightful messages have thrilled audiences for years. A national speaker and humorist, he has presented to more than 1,500 companies and organizations. He connects to his audience with humor that has them laughing so uncontrollably that their mascara runs, their cheeks hurt, and their bellies ache.

And he doesn't do it alone. Volunteers from the audience join him on stage and play an integral role in an improvisation game in front of hundreds or thousands of people—something they have never done. He expects nothing less than their success. He expects the volunteers to focus and work together as a team; communicate effectively; positively support each other; and take responsibility.

In Make the Right Choice, Joel shares his experience and insight on creativity, communication, teamwork, passion, and fun. With wit, a sharp observational eye, and playful irreverence, he discusses the choices we all encounter in our careers. We each have the ability to take initiative and make the right choice to live a more creative, passionate, effective, and productive life.

How do you Make the Right Choice? You must take ownership of your work environment and create a foundation of opportunity and positive support. You can choose to be patient, supportive, and more flexible to change. You can choose to have fun in the workplace and still be productive. Joel teaches us just how easy it is to make these choices.

Joel makes readers laugh so hard that they forget about the corporate nonsense of conference calls, "strategic deliverables," PowerPoint presentations with upside-down triangles, or "paradigm shifts in a cross-functional organization." Make the Right Choice is conversational, funny, and very informative. Yes, Joel will make you laugh, but he'll also make you think. This book delivers a combination of inspiration, essential business knowledge, and significant ideas to help readers reconnect with their own passion, creativity, and success. Now, you are invited to Make the Right Choice.

Zeff is funny. But the secret to his success in generating enthusiasm, teamwork and self-confidence is his ability to help people make choices – especially the choice to create a positive environment.

– The Kansas City Star

Enjoying what you do is a must if one is to be truly successful in life. This book details with humor and ingenuity the essential elements of building an enjoyable and productive career.

– Nido Qubein, President, High Point University and Chairman, Great Harvest Bread Co.


Make the Right Choice

Make The Right Choice Book Cover

Get the book @ Amazon Logo

View the Book's Website

Book Interviews

Joel Zeff Video Thumbnail
Joel Zeff Video Thumbnail


Zeff is the first person we call when we need a presenter that will motivate and energize a meeting while delivering significant business-minded messages. He always comes up with the most creative and fun ideas to bond everyone in the room. In Make the Right Choice, he uses that same fun and creativity to give us valuable lessons which apply to our professional and personal lives.”

– Kimberly Cutchall, Executive VP Clear Channel Radio